The Rise of Amir Khan - McNeese State's Legendary Manager

First off, sorry it’s been over 8 months since I last wrote a newsletter. I’ve been quite busy with baby Hannah (Now 13 months old) and growing my business Eisman Digital too.

Now, onto the real reason why you are reading this newsletter and why I came out of hibernation is because of the story about McNeese State’s legendary manager Amir Khan.

In case you’ve been living under a rock, Khan aka “Aura” has taken over the college basketball and maybe the entire sports world.

He’s a legend for two reasons:

1. He’s nerdy (sorry, my opinion), but he knows hip-hop songs better than most people.

2. He has said some hilarious quotes (i.e. Wilt Chamberlain numbers)

If you want to know about his background, ESPN actually did a video on the McNeese State manager.

He has been known for his walkouts with the team during every game this season. Is he the good luck charm thus far for the team? Maybe. Is a legend? Yes with an exclamation point.

I don’t know any of the songs or lyrics he and the team have used in any of their walkouts, but it’s very cool to watch and it’s refreshing too.

“Aura” is the only college basketball manager with an NIL deal. He has deals with Buffalo Wild Wings, TickPick and Insomnia Cookies.

Not only is he making a good amount of money, but his Instagram following is on the rise like I’ve never seen before for a manager of any sport, yet a non-athlete.

Khan has grown over 30K new followers in the last 2 months. He is getting close to reaching 40K followers (might pass it by the time you read this newsletter).

This is incredible growth for anyone, especially a basketball manager.

Keep racking in those NIL deals and enjoy the limelight, Aura!